If You Can't Decide On A Style, Start With The Experience

Okay, so you've done the work.

You understand how the sliders work & what they do, & you're making editing decisions with intention & restraint.

Now, when it comes to choosing a look to stick to, you've frozen.

I get it, there are so many BEAUTIFUL styles out there & you love them all. How are you supposed to decide on just one?

My two cents?

Start with your experience.

No, I don't mean how much experience you have. I mean the experience you want to offer your clients.

What is your brand voice?

What is your niche?

How do you want your clients to feel when they are looking through their images? Not just upon receival of their gallery, but one, five & ten years down the line.

I encourage you to let that energy guide the color, the contrast & the warmth of your images. When your images are guided by the feeling, the result is a gallery that doesn't just look good, it evokes emotion.

Yours,

Kendra

KW Visual Stories